Samsung Galaxy Grand 2 is going to be the most popular phone in Indian market.

Specification courtesy from GSM Arena

This month Samsung has started selling its new Galaxy Grand 2 smartphone, which is an upgrade to the popular Galaxy grand. The two models have a lot of differences and the Grand 2 is lot more powerful and updated than its predecessor.

The Grand is powered by a quad core 1.2 GHz processor from Qualcom, and an Adreno 305 GPU. Memory wise, it has got 1.5 GB of RAM and an internal storage of 8 GB, which can be expandable upto 64 GB by external Micro SD card. It has an 8 MP rear camera with flash and a 1.9 MP front facing camera.  Its features include Android 4.3 Jelly Bean, a 5.2 inch 720p display and also include a 2,600 mAh battery.  It also boasts of being the second handset offered by Samsung to come with faux leather back, which gives a premium look to the handset. Grand 2 is priced at Rs 23,000 in the Indian market.

Many factors come into play for a smart phone to become popular in a particular market. Specifications, price range, brand name are the 3 most important reasons for a mobile phones success.

Specification wise Grand 2 is impressive. The Qualcom chipset and the Adreno GPU may not be the best, but at the price point, they are quite good. Also the camera with 8 MP and video recording capability of 1080p @ 30fps is better than the other phones at that price range.  Its specs are much better than Moto G and Sony’s Xperia series of handsets at that price point.

Moreover brand wise Samsung is much better than Micromax or Karbonn, in terms of aftersales service or brand name.

Samsung has also priced it perfectly, exactly at the bracket of $350 - $400 price range, which is same as that of Grand 1. The price conscious Indian urban middle class, the biggest group of smart phone buyers have an average monthly earning of $500, for them the Galaxy Grand 2 is going to be the most suitable buy. Apple too targeted this segment of consumers by reintroducing iPhone 4. This is also the reason smartphones and tablets marketed by Indian brands which are cheaper are more popular than premium devices like iPhone 5s and Galaxy Note 3.

For all these reasons as per my opinion, Galaxy Grand 2 which ticks all the boxes of pricing, specs and brand name is all set to become the most popular phone in Indian market among the current crop of smartphones. 

Image courtesy GSM Arena and Samsung